You’ve probably wondered who designed the Olympic outfits of your favorite athletes. From the most innovative designs to the most conservative ones, you’ll be glad you’ve taken the time to read about the people who came up with the designs for these games. If you’re interested in how the outfits were created, you’ll be happy to know that the Olympic Games were not a riot, but a fashion show.
In fact, the costumes of the Winter Olympics are as colorful as the athletes themselves. Chinese athletes will be wearing a unique design by a Hong Kong fashion icon and a Russian designer, Tim Yip. His outfits are a tribute to traditional Kazakh culture and traditions. The inscriptions on the outfits are in a special font that represents water and ice, while black is a symbol of good luck in the culture.
While there are many reputable designers and companies behind the Olympic outfits, the Olympic Games are perhaps the most popular for their advertising opportunities. With an estimated 4.5 billion viewers watching the games, the Olympics are a golden opportunity for global brands to advertise. Many outfits feature large logos that can be seen in aerial shots of the athletes. This allows multinational brands to put their name in front of consumers in Asia and Europe.
Despite the controversy, Team USA’s uniforms have been designed by a top designer. Ralph Lauren, for example, has designed the uniforms for Team USA since 2008. This year, he worked with Dow to develop a dyeing process for cotton that uses less energy and water. The navy Polo shirts, for example, are made from cotton that was pre-treated with a special process. Moreover, the white stretch denim pant is made from cotton grown in the United States. The striped belt is also made from recycled plastic bottles.
Apart from being a fashion designer, he has also worked as a sportswear supplier for the Swedish national team. The brand’s collection incorporates Swedish heritage and includes the outline of iconic landmarks. Similarly, the Chinese uniforms use the Qing color, which is associated with health and harmony. The chief designer of Uniqlo’s Olympic outfits, for example, says that the clothing is innovative and focuses on body temperature control. For the Japanese team, Uniqlo’s chief designer, Takayoshi Takechi, says that his outfits are based on sports wear that is comfortable and stylish.
Among the American athletes, Ralph Lauren is the official designer for Team USA’s Olympic outfits. Moreover, the brand collaborated with graffit artist Eric Haze and reality TV star Kim Kardashian, to create a uniform that captures the national identity of the USA. While Ralph Lauren may not be the most popular among the athletes, he has worked with several top brands to create the winning look.
The uniforms were often a reflection of a nation’s identity and values. One New York Times article highlighted the issue of diversity in the U.S. team, not to mention the cultural and ethnic diversity of its athletes. For example, the team’s uniforms made it easy for the athletes to wear a burger stand to a black-tie event. Aside from being fun, they also were functional and incredibly comfortable.