If you’re looking for some tips on picking a colour palette for your company, you’ve come to the right place. You’ll find helpful articles and tips on Analogous vs. Complementary colour schemes, choosing a photo as a starting point, and how to avoid following trendy business colour palettes. We also provide examples of effective colour palettes for different brands, so you’ll have a good idea of how to use these to make your company stand out.
Complementary vs Analogous palettes
There are many benefits to using analogous and complementary colour schemes for your company’s branding. Analogous schemes can create a cohesive design and are easy on the eye. Analogous color schemes have a low level of contrast and look easy on the eye. For instance, a warm analogous colour scheme would be made up of warm hues such as red, yellow, orange, or green. Conversely, cool analogous colour schemes would combine various shades of cool colors, such as blue and green.
Analogous colour palettes work well together because they aren’t opposites. These colours tend to sit side by side in sets of three. They are similar to the color palette found in nature and are harmonious when used correctly. However, analogous colour schemes aren’t appropriate for every company’s branding. They should be used sparingly and in unequal amounts. To avoid confusing people, an example of an analogous colour palette is the BP logo. It uses two distinct greens to represent nature and energy. Additionally, a yellow hue is used to suggest light and hope.
Using a photo as a starting point
Choosing a colour palette can be a tricky task, and using a photo as a starting point for your design can make the process less daunting. When choosing colours, try to think about the emotion you want to convey with them. Are you looking to advertise a sale in spring? Or are you looking for a cozy feel to promote your late autumn sales?
Whether you’re going for a more personalised feel or a more professional look, a photo will help you create the right branding colour palette. You can use a photo of a client or the company’s logo, or even your own. Remember to choose a color palette that suits your brand and your budget. The best way to choose a colour palette is to use an existing photograph of your company, but don’t copy other people’s work.
Using colors that support and reinforce your brand
There are many benefits to using color in your branding. Not only do colors make your brand more visible, but they can also influence your audience’s mood and emotions. Research shows that up to 60% of people decide if they like a brand based solely on the colors it uses. It’s important to remember that your brand’s color palette can affect visibility and reinforce brand recognition by as much as 80%.
Purple is one of the most sophisticated colors and is associated with luxury, royalty, and spirituality. When used in branding, it creates a mystical feeling. Grey is another color that can add a certain sense of security and calm. Blue is one of the most popular colors in branding. It’s associated with confidence, calmness, and security, which make it a great choice for many different types of brands.