Content marketing is a cost-effective and time-saving method for expanding your business. This article will offer 11 proven methods to get your content marketing ideas flowing. No matter what kind of business you have, there is a content marketing strategy that will suit your needs. There are many resources you can use, including social media, blogs, and online communities.
Repurpose blog posts
If you have a blog, you might want to repurpose your posts into content marketing ideas. By repurposing content from your blog, you can keep your pages active and consistent. In addition, you can make use of social media channels. For example, if you write about the latest weather, you can repurpose a post about it for Facebook or Twitter.
You can also turn your blog posts into infographics. Infographics are a great way to convey complex information in a visual format. Infographics are more likely to get shared on social media. Moreover, they are easy to read and skim. As a result, they are a great way to increase your social media presence.
Repurposing your blog posts as content marketing ideas can help you reach a wider audience and get more customers. This is particularly beneficial if you have an old post with high traffic. Because it requires minimal changes, repurposing it can increase traffic by 50% or more in just a few days.
Another way to repurpose your blog posts is to turn them into eBooks. You can either offer them as free content on your website or as paid content on your email newsletter. You can even publish them on Amazon Kindle. Using the title of your post as the Table of Contents, you can turn it into a high-quality eBook. You can even edit the text to make it more readable and appealing to your target audience.
Ask customers what they’re struggling with
If you’re struggling with your content, you can get ideas by asking your customers what they’re struggling with. A great place to start is Amazon, which is a gold mine for ideas. You can also browse online forums and book reviews for additional insight. Before writing your articles, you’ll want to think about the headlines that will get people to share them with others.
One of the biggest challenges in content marketing is coming up with engaging content. According to a survey, over half of marketers said that their top challenge was finding content that was engaging. While this may seem like a daunting task, it’s actually very possible.
Having a solid understanding of what your customers struggle with can help you make changes to improve your product or service. It also provides insight to your product design and sales teams. It can also fuel your homepage copywriting, landing pages, and Q&As. Furthermore, you can use customer feedback to repurpose your existing content, such as Q&As, knowledge base articles, and blog posts.
Read knowledge bases
You need to create a search bar on your knowledge base. Many knowledge base apps already include one, but if you want to customize it, you can use Google’s Programmable Search Engine. Once you have your search bar ready, link it to your documentation. The most common places to put this link are the header and footer. Zapier offers an easy way to link to your knowledge base in both locations.
A knowledge base is a great way to provide help to existing and potential customers. One study found that 90 percent of consumers prefer using a knowledge base compared to other self-service channels. The knowledge base can include troubleshooting information, FAQs, and tutorials. It can be internal to your company, or it can be discoverable online.
You can also build knowledge bases to promote your product. Some knowledge bases are pre-designed with knowledge base software, while others are custom-built for a specific company. When building a knowledge base, consider the audience and what their needs are. For example, if you’re targeting millennials, you can create a knowledge base for people who want to learn about how to make Dyson vacuum cleaners.
Comment on other thought leaders’ posts
You can boost the reach of your content by commenting on other thought leaders’ posts, but you have to be careful with how you do it. The best way to do this is to keep it brief and to tag three or five people. Only tag people who are mentioned in your content or who are genuinely interested in what you’re saying. Also, it’s important to maintain a consistent posting schedule. If you only post once every three months, you’ll never establish yourself as a trusted thought leader.
The most effective thought leadership content will respond to real-world problems, not just to your own. This way, your content will have credibility and will help you build your readership and customer base. For example, if your business specializes in a particular subject, you can post content about that topic. If you’re a tech company, your content should focus on technology and how it affects the consumer.
Screaming Frog free version crawls up to 500 URLs
Screaming Frog is a website crawler with a free version that crawls up to 500 URLs. It offers a variety of features to improve your content marketing efforts. For example, it can identify broken links, identify near duplicate pages, and discover duplicate content. It also offers advanced search tools and the ability to export data to an XML sitemap. It is a useful tool for content marketers and SEOs looking to improve their site’s rankings.
The free version of Screaming Frog crawls up to 500 URLs, but its advanced version can crawl up to 10,000 URLs. It also has a feature that lets you export the total number of external links for your website from Google Search Console. You can then upload that export to Screaming Frog and check the HTTP status of each link.
The Screaming Frog SEO Spider crawls websites and gathers important data that helps SEOs make content marketing decisions. The software is flexible and capable of crawling both large and small websites. It also has the ability to detect errors on a website and report them to the website’s developer.
Screaming Frog is a useful SEO tool that can analyze the structure of websites and find any technical issues that may be holding your site back from high ranking. It is available for both Windows and Mac. The free version lets you crawl up to 500 URLs and gives you insights about your site’s performance. It can also be used to analyze your competition.
SEER Interactive free version crawls up to 500 URLs